153% uplift in machine sales through paid social
Neighbourhood Coffee, a Liverpool-based coffee roaster, expanded into high-end coffee machines with R3’s paid social campaigns. The result? 153% growth in machine sales and a consistent stream of top-end daily orders.
Pain Points
Headline Results
The Problem
Neighbourhood Coffee were well established for their speciality coffee, but selling machines was a different challenge. High-end products required more targeted messaging, careful budget allocation, and ongoing testing to find the right audiences. Without a clear paid strategy, growth in this category was limited.
The Solution
We designed and executed a paid social strategy built around precision and testing. Specifically, we:
- Created campaigns tailored to each machine’s benefits and user needs
- Refined bidding and targeting to prioritise high-value audiences
- Ran structured test cycles to find the most effective creative and copy
- Aligned campaigns with buying behaviours to convert prospects into customers
The Results
Sales of coffee machines increased by 153%, delivering a ROAS of 14.09. This growth wasn’t a short-term win, the campaigns created a sustainable sales channel that now generates daily orders for high-value products.
Crucially, this success built a profitable new revenue stream for Neighbourhood Coffee. With a proven framework for scaling paid performance, they are now positioned to accelerate growth further, thanks to the transformative work of R3.
