LABC Warranty secures national coverage and 250+ backlinks
LABC Warranty partnered with R3 to strengthen its SEO performance. By launching a data-driven Digital PR campaign, we secured high-quality backlinks, built domain authority and delivered a measurable uplift in search visibility.
Pain Points
Headline Results
The Problem
As one of the UK’s leading structural warranty providers, LABC Warranty had strong offline credibility but a weak digital footprint. Their backlink profile was significantly behind competitors, which meant search engines viewed them as less authoritative. This restricted rankings, visibility and inbound lead generation. To compete, LABC Warranty needed to strengthen SEO authority at scale.
The Solution
We designed and delivered a Digital PR campaign built specifically to boost SEO authority. Centred on original research — Are Britain’s houses getting smaller? — the campaign delivered a story that appealed to journalists while driving real SEO value. Our approach focused on:
- Generating high-authority backlinks to strengthen domain authority
- Producing content designed for national media and industry relevance
- Ensuring PR activity directly supported SEO visibility and rankings
The Results
The campaign delivered lasting SEO impact. Over 250 high DA backlinks were secured, improving LABC Warranty’s authority profile and driving stronger search rankings. Coverage in national media generated over 15,000 social shares, boosting reach and reinforcing trust. The campaign’s credibility was so strong it was even referenced in a political debate.
Most importantly, SEO growth is now built on stronger foundations. LABC Warranty benefits from higher visibility in organic search, increased referral traffic and a digital authority that reflects their market leadership.
